The one TV commercial that I stop and watch every move even though I know what’s going to happen, is from Michelin Tire. The entire thing is done without dialogue, but only with facial expressions and suttle eye shifts.

A guy has just set a Michelin Man bobble-head doll on his dash. He starts driving and you see just his eyes shift as he flashes a peek at the bobble-head that isn’t bobbling. He continues to drive more erratically and taking these hairpin curves at higher speeds with a progressive frustrated frown growing on his face.

Finally he screeches to a stop, grabs the doll off the dash and begins to shake it in both hands. You see his eyes shift once more to the driver stopped next to him that is a full size Michelin Man who is looking at him from the corner of his eyes. Michelin Man just rolls his eyes up and begins to shake his head in disgust with that barely detectable movement and the look of being caught with the hand in the cookie jar on the face of the frozen bobble-head abuser.

I chuckle at just writing this up.

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