Lilith
02-03-2005, 07:01 AM
(submitted by gekkogecko)
Reuters
LONDON (Reuters) - Despite complaints from 60 people,
Britain's advertising regulators said Wednesday there
is nothing inappropriate about the genitals of an
animated frog whose high-pitched squeals are sold as a
mobile phone ringtone
Television adverts of the motorcycle-riding Crazy
Frog, who is drawn with a broad smile and a tiny
penis, run frequently on British television, amusing,
baffling and annoying viewers.
"While unusual for an animated model of this type to
be shown with genitalia, no sexual or inappropriate
references were made about its anatomy," the UK's
Advertising Standards Authority said.
Twenty-two people complained they were worried
children might see the advertising, which also
promotes screen savers and mobile videos. Five parents
said they were embarrassed by questions their children
had asked.
Other viewers simply found the commercial annoying and
thought it was shown too often.
"We appreciate that the frequent broadcast of the
same, or similar commercials can be annoying to some
viewers," the ASA said. "However, it is for the
advertiser and broadcaster to decide how often a
particular advertisement is shown."
Because the ads contain a text number to place an
order, they are barred from being shown during
children's programs, and the ASA said there were no
reports of children being concerned by the advert.
The ads were created by Germany's Lorena Medienagentur
GmbH for Jamba! AG, trading as Jamster.
Reuters
LONDON (Reuters) - Despite complaints from 60 people,
Britain's advertising regulators said Wednesday there
is nothing inappropriate about the genitals of an
animated frog whose high-pitched squeals are sold as a
mobile phone ringtone
Television adverts of the motorcycle-riding Crazy
Frog, who is drawn with a broad smile and a tiny
penis, run frequently on British television, amusing,
baffling and annoying viewers.
"While unusual for an animated model of this type to
be shown with genitalia, no sexual or inappropriate
references were made about its anatomy," the UK's
Advertising Standards Authority said.
Twenty-two people complained they were worried
children might see the advertising, which also
promotes screen savers and mobile videos. Five parents
said they were embarrassed by questions their children
had asked.
Other viewers simply found the commercial annoying and
thought it was shown too often.
"We appreciate that the frequent broadcast of the
same, or similar commercials can be annoying to some
viewers," the ASA said. "However, it is for the
advertiser and broadcaster to decide how often a
particular advertisement is shown."
Because the ads contain a text number to place an
order, they are barred from being shown during
children's programs, and the ASA said there were no
reports of children being concerned by the advert.
The ads were created by Germany's Lorena Medienagentur
GmbH for Jamba! AG, trading as Jamster.